A very limited group of people will get to taste Fortaleza Still Strength for the very first time in Sweden.
Join us next Sunday 11/11 at 13:00 in Torpedvekstan
Born and raised in Milan, Italy, he learned the craft of making drinks and secrets of hospitality in London from 2000 through 2006. After a short stop in San Francisco CA he landed in Guadalajara MX in 2007 to start his agave and tequila quest. He is been there since. He now makes sure to advocate what Tequila Fortaleza does and how it does it, in various markets across the globe.
Scott Baird came to Stockholm as part of a European tour the first days of April. Scott is founder of the 26th in the Worlds 50 Best Bars – Trick Dog in San Francisco – he is an expert in Mexican spirits and is, in many other ways, a definitive leader in the industry.
During his visit Scott offered two masterclasses, one at YUC!, another one at Tweed, and one guest shift at Tjoget. In the masterclasses he shared his experience about Mexican culture, food and spirits with a huge knowledge, respect and admiration, which were expressed also in a series of cocktails he prepared during his guest shift while mixing with Montelobos and Ancho Reyes Verde and Rojo.
Its always a pleasure to receive Scott Baird in our hometown! Thanks to everyone at Yuc!, Tweed and Tjoget for hosting his events, to Scott for his generosity and to all the attendees for helping us in the mission to bring these amazing experiences to Europe.
Check out our gallery below!
Photos by Kristoffer Andrén for AliasSmith.
AliasSmith has a limited but very well-selected range of artisan spirits.
We are proud to tell that since 2004 we have been working with those who, in our and many experts’ opinion, are the best producers in Mexico. All the producers have chosen us as their representatives by agreeing long-term exclusivity contracts. AliasSmith is thereby able to ensure security and sign exclusivity with our own customers in different markets. The long term perspective is particularly important for us and we are honored to tell that we still work with the same producers that we signed when the company started over 13 years ago.
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Due to a bilateral treaty between the European Union and the Mexican government in 2011, an initiative was taken and an investment was done with funds from the EU and Mexico to stimulate the growth of exports from Mexico to the EU. The investment was administrated by an entity called PROCEI (the Competitiveness and Innovation Project Mexico-EU), led by PROMEXICO, who invited five different sectors to participate. The spirits industry got its share of the investment and the National Chamber of the Tequila Industry (Camara Nacional de la Industria Tequilera, CNIT) administrated several initiatives such as various certification and energy optimization projects, all with the purpose to improve the competitiveness of the Mexican spirits industry and increase exports to Europe.
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The agave spirits industry is growing, rapidly, and every year there are more brands arriving to the shelves. In order to help consumers to find the tastiest products and due to the fact that there was no “A” Agave Spirits Competition that made difference between different categories or agave sorts, AliasSmith launched the Agave Spirits Award in 2014. The competition attracts the foremost experts in agave spirits to a few days long session of blind tastings. The Agave Spirits Awards is a periodic event. Next competition will be in December 2018.
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