15th Anniversary of AliasSmith !

December 2nd

Claes Puebla Smith, CEO of AliasSmith AB, was awarded Recognition of Honour by the Embassy on the occasion of the 15th Anniversary of the company, for his tireless efforts to disseminate the value and tradition of Tequila and other Mexican spirits, among consumers and distributors in the Nordic countries.

15 years bringing the best of Mexico to Europe!15th Anniversary

The Mexican Spirits Gala 2019

Stockholm, Sweden/Press Release/2019.12.02

The Mexican Spirits Gala is an event organized by AliasSmith AB in collaboration with the Embassy of Mexico to thank and honour key decision-makers and other representatives from the HoReCa industry in Sweden for promoting and representing with excellence the gastronomic culture of Mexico.

This year’s event on December, 2nd, was hosted at the Embassy’s premises in Djursholm, and sponsored by AliasSmith AB with support of Arcus Sweden AB, José Cuervo, Barkonsult AB and Original Brands STHLM AB.

The highlight of the event was the diploma award ceremony in the categories: Restaurant of the Year, Newcomer Restaurant and Cantinero of the Year, in recognition for their effort in promoting truly Mexican food and drink in Sweden by utilising essential recipes and techniques for authentic Mexican cooking and mixology.

On this occasion, the Mexican restaurant Mexikanska Monarkin in Gothenburg, was awarded Restaurant of the Year 2019, and the New Mexican restaurant Chelas in Stockholm won Newcomer Restaurant of the Year. Josephine Sondlo from Indio Kitchen at Rio Bio was recognized as Cantinero of the Year 2019. Claes Puebla Smith, CEO of AliasSmith AB, was awarded Recognition of Honour by the Embassy on the occasion of the 15th Anniversary of the company, for his tireless efforts to disseminate the value and tradition of Tequila and other Mexican spirits, among consumers and distributors in the Nordic countries.

“The Embassy is open for cooperation with the HoReCa industry in Sweden to promote Mexican cuisine and beverages. We are also keen on disseminating knowledge surrounding the culture of tequila and the other agave distillates”, said Claudia Keller Lapayre, Chargée d’affaires, a.i. of the Embassy of Mexico, and encouraged the people present to visit Mexico and create a memorable experience through its cuisine and beverages. The Embassy also acknowledged the Mexican National Chamber of Tequila Industry for its donation of high -quality products that were sampled during the event.

During the event, the guests had the opportunity to taste different kinds of Mexican Spirits such as Tequila, Mezcal, Sotol, Bacanora and Charanda, considered a gift from Mexico to the world.

The Awards:

Restaurant of the Year 2019

Mexican Spirits Gala – Restaurant of the Year is given to the restaurant that in a remarkable way has honored the true Mexican Gastronomical Spirit with great craftmanship.

The Restaurant of the year 2019 is given to: Mexikanska Monarkin

Mexikanska Monarkin became right after its opening 2015 one of the most beloved Mexican Restaurants among Göteborgeans and its reputation became quickly known all over Sweden. Here you can find not only great Mexican Spirits and food but also the Mexican design in every detail of the restaurant. The founders of Mexikanska Monarkin are crowning their project with another Mexican restaurant showing the way of Mexican fine dining and paving the way for more to come.

Newcommer of the Year 2019

Mexican Spirits Gala Newcomer of the year Award is given to that entrepreneur/Bar/Restaurant that surprised the industry with its positive presence pushing up the bar where high expectations for Mexican Spirits and Gastronomical Culture should be.

2019 Newcomer of the Year Award is given to: Chelas

From the very first day the restaurant opened its doors Chelas became a hit among hipsters as well as the Latino community from all over Stockholm, just within weeks the rumor of this newcomer had reached every foody fanatic in town and today it requires a typical Swedish spontaneity of two weeks anticipation to book a table. The menu is short but sure in aim, targeting the true flavor on México.

Chelas is a perfect Newcomer and Mexico look forward to see what this group creates the coming years.

Cantinero of the Year 2019

Mexican Spirts Gala – Cantinero of the year is that Bartender that shown extraordinary skills, devotion and passion for the Mexican Spirits and Gastronomy Culture.

2019 – Cantinero of the Year is given to: Josephine Sondlo, that during her 13 years in the industry have inspired and enchanted customers and bartenders about the true essence of Mexican Spirits. Josephine has written and published a book about Mezcal & Tequila, travelled to México three times and competed in several international Mixology Competitions. Josephine uses her platform to promote sustainability and is a perfect ambassador for the Mexican Spirits Industry and therefore rewarded Cantinero of the Year 2019

Scott Baird – STHLM 18

Scott Baird came to Stockholm as part of a European tour the first days of April. Scott is founder of the 26th in the Worlds 50 Best Bars – Trick Dog in San Francisco – he is an expert in Mexican spirits and is, in many other ways, a definitive leader in the industry.

During his visit Scott offered two masterclasses, one at YUC!, another one at Tweed, and one guest shift at Tjoget. In the masterclasses he shared his experience about Mexican culture, food and spirits with a huge knowledge, respect and admiration, which were expressed also in a series of cocktails he prepared during his guest shift while mixing with Montelobos and Ancho Reyes Verde and Rojo.

Its always a pleasure to receive Scott Baird in our hometown! Thanks to everyone at Yuc!, Tweed and Tjoget for hosting his events, to Scott for his generosity and to all the attendees for helping us in the mission to bring these amazing experiences to Europe

Exclusive Distribution

AliasSmith has a limited but very well-selected range of artisan spirits.

We are proud to tell that since 2004 we have been working with those who, in our and many experts’ opinion, are the best producers in Mexico. All the producers have chosen us as their representatives by agreeing long-term exclusivity contracts.  AliasSmith is thereby able to ensure security and sign exclusivity with our own customers in different markets. The long term perspective is particularly important for us and we are honored to tell that we still work with the same producers that we signed when the company started over 13 years ago.

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