Due to a bilateral treaty between the European Union and the Mexican government in 2011, an initiative was taken and an investment was done with funds from the EU and Mexico to stimulate the growth of exports from Mexico to the EU. The investment was administrated by an entity called PROCEI (the Competitiveness and Innovation Project Mexico-EU), led by PROMEXICO, who invited five different sectors to participate. The spirits industry got its share of the investment and the National Chamber of the Tequila Industry (Camara Nacional de la Industria Tequilera, CNIT) administrated several initiatives such as various certification and energy optimization projects, all with the purpose to improve the competitiveness of the Mexican spirits industry and increase exports to Europe.
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The agave spirits industry is growing, rapidly, and every year there are more brands arriving to the shelves. In order to help consumers to find the tastiest products and due to the fact that there was no “A” Agave Spirits Competition that made difference between different categories or agave sorts, AliasSmith launched the Agave Spirits Award in 2014. The competition attracts the foremost experts in agave spirits to a few days long session of blind tastings. The Agave Spirits Awards is a periodic event. Next competition will be in December 2018.
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During the last 10 years, AliasSmith has organized more than 30 expert trips to Mexico for professionals. The AliasSmith Expert Trips are for professionals in the spirits industry from all over Europe that want to gain a clear insight into the Mexican spirit and gastronomical wonder.
During our trips, that last between 12 – 14 days, we visit distilleries, plantations, the best bars and restaurants and the regulatory authorities. We meet with the foremost leaders of the industry and experience the phenomenal ambiance of Mexico. The AliasSmith Expert Trips are always composed by small groups in order to arrange close meetings with the brand owners and producers. The focus is knowledge and unique experiences opening doors few people know exist. The AliasSmith Expert Trips are ambitious and we cover several regions and cities in order to learn as much as possible about the different appellations of origin. A spirits’ expert is always leading the trip and making sure everybody gets out the best of the experience.
Are you interested in joining next trip?