Due to a bilateral treaty between the European Union and the Mexican government in 2011, an initiative was taken, and investment was done with funds from the EU and Mexico to stimulate the growth of exports from Mexico to the EU.

The investment was administrated by an entity called PROCEI (the Competitiveness and Innovation Project Mexico-EU), led by PROMEXICO, who invited five different sectors to participate.

The spirits industry got its share of the investment and the National Chamber of the Tequila Industry (Camara Nacional de la Industria Tequilera, CNIT) administrated several initiatives such as various certification and energy optimization projects, all with the purpose to improve the competitiveness of the Mexican spirits industry and increase exports to Europe.

One of the projects was to create a distribution platform in Europe in which the producers could make their products more accessible to the European market without having to sign a Pan-European exclusivity contract. The CNIT made an international contest to fulfill this and AliasSmith was the company that got the assignment. AliasSmith invested 75% on the creation of the platform and PROCEI through CNIT the rest. Once the platform was ready it was named TrustPont.